The intent and purpose of this design is to effectively communicate the appropriate associative and physical characteristic of the chosen animal in a art form of using various shapes. The animal I chose for this was a baby Malayan tapir.
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I started by gathering, researching, and understanding my animal, both the physical characteristics and the associative attributes as well.
I was very familiar with this animal prior to the project and felt confident when accurately gathering pictures that relates to the not only what i wanted to physically capture but also the associative traits baby tapir's tend to have as well.
-Physical Traits = No tail, unique fur, prominent nose, stubby legs, round body.
-Associative Traits = Playful, happy, carefree, joyful, curious.
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I started rough sketching poses and emotions, I wanted to be able to understand my animals associative traits sooner than later and drew them in poses I frequently saw them in photographs.
I wanted a good start on the associative traits while I can focus about the physical traits later. I struggled a lot whether or not I wanted to focus on a playful look or a more tiny appearance and I decided on the former pretty quick.
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I moved on to focusing my ability to quickly draw the tapir, the quicker I can draw the animal, the better understanding I would have of the tapir's more physical traits like focusing on the stubby legs and round body.
In this iterations of drawings I also was looking ahead and drawing other poses to identify the best pose for the finished creature mark, taking in consideration for the tapir's associative and physical traits.
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I sketched my animal out adding the physical and associative characteristics of the tapir, then went over the sketch and drew any circles or lines I would need to properly make the tapir become more geometric and clean.
Once moved to digital, I added a removable grid for viewing.
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I created multiple iterations, focusing on the physical traits and attempting to combine the associative into the physical, this included changing the eye shape, stripes, and the black and white ratio.
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I finalized the tapir iteration, cleaning up any uneven corners, awkward points, or uneven spacing.
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I moved onto the word mark poster of the assignment and started adding physical traits into the background before settling on a subtle S in the background while using circles and lines to lead your eyes across the word mark.
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I continued iterating the word mark, finally settling on a phrase and bringing the leading lines and curves back in to be more prominent.
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I moved onto color, I considered hues and saturations more appropriate to a nature and playful aesthetic, eventually settling on a monochromatic pink and adding a hint of the green.
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I had my finished project finding the appropriate words to associate to my tapir, the colorful aesthetic of a playful animal, adhering to the Fibonacci sequence.
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